006 How to Create an Irresistible Offer They Can't Refuse

Remember that cheesy infomercial for the Ginsu knife from the early 90s?

The one that boasted it could cut through a shoe? 

It caught on like wildfire.

And while it was often mocked...

That commercial was a runaway success because it understood how to create an irresistible offer.

Sadly, most fitness businesses - whether they're a gym or an online service - are not great at creating compelling, mouth-watering offers.  

I ain't saying you should create an easily-mocked infomercial...  

But it IS time to evaluate the "irresistibility" of your offers. 

What You’ll Get In This Episode:

• The simple little tip that will ensure your offer gets noticed by your prospects. 
• A very important (but almost unknown) trick to make your service or program enticing to your prospects. (The multi-million dollar company Precision Nutrition used this exact approach to become one of the top nutrition companies in the world.)
• Without this pure magic strategy, it's unlikely your offer will ever sell like hotcakes. (Or the Ginsu knife, which sold tens of millions of dollars from this approach.)