Your prospects will take every chance possible to postpone buying your program or service.

Even if they genuinely want what you’re selling.

It’s your job to get them off the fence.

To take action…

The action you know – and...

Remember that cheesy infomercial for the Ginsu knife from the early 90s?

The one that boasted it could cut through a shoe? 

It caught on like wildfire.

And while it was often mocked...

That commercial was a runaway success...