Social media marketing can be powerful…or dangerous.

Powerful for its potential to attract new clients…

But dangerous for its ability to seduce you into chasing vanity metrics such as likes, followers, and comments.

...

Marketing is more than just Facebook ads.

Or webinars.

The best marketing doesn't just make folks aware of you or grab their email address…

It builds their trust.

It elevates their opinion of your expertise.

And it introduces you...

Remember that cheesy infomercial for the Ginsu knife from the early 90s?

The one that boasted it could cut through a shoe? 

It caught on like wildfire.

And while it was often mocked...

That commercial was a runaway success...

Ever struggle with following up on new leads?

Or with knowing how to nurture them so that they became new clients? 

My first guest on this show, Tom Jackobs, is here to explain the importance of nurturing new leads in your sales...

This is the second installment of my 3-part series on How Online Business Gurus Have Let Me Down & Left Me for Dead (ok, that second part is an exaggeration.)

But I do have grievances with a lot of conventional wisdom in...

This podcast ship is sailing to sea for the very first time! 

I'm your host, Daniel Lona, a 40-year-old podcast virgin (though on my better days I'm known for being a professional copywriter.)

And I promise you there’ll...