001 The 40-Year Old Podcast Virgin

This podcast ship is sailing to sea for the very first time! 

I'm your host, Daniel Lona, a 40-year-old podcast virgin (though on my better days I'm known for being a professional copywriter.)

And I promise you there’ll be no more lame movie-title references for at least another three episodes.

While this show takes seriously how to market & sell your way to a 7-figure fitness business...

My other goal is to frequently have fun in the process, adding levity and entertainment as often as possible. 

What you’ll get in this episode:

• Do you really need to be chasing 7-figure revenue in your fitness business to benefit from listening to this show? No. And yes. I explain in this episode.
• The critical lesson from original Mad Men, David Ogilvy, that must never be violated if you want to market and sell effectively.
• How can two unknown brothers create a massive 650K online business following in less than one year that dwarfs the size of even international fitness businesses? I identify one major reason which will help your own marketing.