Can Gyms & Personal Training Survive a Post-COVID World?

Uncategorized Dec 21, 2020

The future of gyms & fitness studios has been hotly debated for a while. 

The question is now cranked up to 11 after COVID. 

Even if many can weather the financial storm of closures and lock downs... 

The question remains:

...
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010 Three No-Fluff, Positive Mindset Tactics For Fit Biz Owners

mindset positive attitude Dec 14, 2020

Can you become an elite business owner without a positive attitude or positive behaviors?

Doubtful.

But, look, I ain’t into woo-woo self-help.

I prefer my business-related personal development to be tactical.

It needs to show real-world...

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009 Are You Chasing Vanity Metrics or New Clients? Social Media Marketing with Monique Idemudia

 

Social media marketing can be powerful…or dangerous.

Powerful for its potential to attract new clients…

But dangerous for its ability to seduce you into chasing vanity metrics such as likes, followers, and comments.

...

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008 The Power of Authority Marketing with Marianne Kane

Marketing is more than just Facebook ads.

Or webinars.

The best marketing doesn't just make folks aware of you or grab their email address…

It builds their trust.

It elevates their opinion of your expertise.

And it introduces you...

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007 How to Create a White-Hot Urgency to Buy Now

copywriting offers sales Nov 23, 2020

Your prospects will take every chance possible to postpone buying your program or service.

Even if they genuinely want what you’re selling.

It’s your job to get them off the fence.

To take action…

The action you know – and...

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006 How to Create an Irresistible Offer They Can't Refuse

Remember that cheesy infomercial for the Ginsu knife from the early 90s?

The one that boasted it could cut through a shoe? 

It caught on like wildfire.

And while it was often mocked...

That commercial was a runaway success...

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005 Lead Nurturing & Follow-Up with Tom Jackobs

Ever struggle with following up on new leads?

Or with knowing how to nurture them so that they became new clients? 

My first guest on this show, Tom Jackobs, is here to explain the importance of nurturing new leads in your sales...

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004 Copywriting Is Here, There, & Everywhere

copywriting Nov 02, 2020

This is the final episode in my three-part series on "How Online Business Gurus Let me Down."

Part I is here.

Part II is here.

What's the #1 ingredient to success these online biz gurus always leave out?

No, it's not launches or webinars...they...

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002 The Myth of "Deliver Free, Weekly Content & People Will Buy"

Uncategorized Oct 25, 2020

Many online business gurus mean well. 

Many give excellent advice. 

But some of what they say deserves to be challenged because it's either flat-out wrong or doesn't always work for everyone. 

There are 3 MAJOR...

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003 The case against emailing your list once per week

This is the second installment of my 3-part series on How Online Business Gurus Have Let Me Down & Left Me for Dead (ok, that second part is an exaggeration.)

But I do have grievances with a lot of conventional wisdom in...

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