002 The Myth of "Deliver Free, Weekly Content & People Will Buy"

Many online business gurus mean well. 

Many give excellent advice. 

But some of what they say deserves to be challenged because it's either flat-out wrong or doesn't always work for everyone. 

There are 3 MAJOR areas where I've been let down by what the online business gurus have taught me.

I'm talking advice I paid THOUSANDS of dollars to receive - but didn't work as well as I'd hoped.

In this 3-part series, I challenge a few sacred cows of online business strategy.  

In the first part of this series, I challenge the notion that, "If you simply provide free content on a regular basis to your audience, they will be ready to buy from you when you promote."

What you'll get in this episode:

• Why a lot of free "how-to content" can backfire and hurt your business.
• A surefire way to provide free content that doesn't cannibalize your sales but still provides amazing value to your audience. 
• Who you can follow to model a better approach to free content.